Centre de documentation de La Louvière
Catégories
Affiner la recherche
![détail](./getgif.php?nomgif=plus)
(2001)
Titre : |
Secrets of customer relationship management : it's all about how you make them feel |
Type de document : |
texte imprimé |
Auteurs : |
James G. Barnes, Auteur |
Editeur : |
McGraw-Hill |
Année de publication : |
2001 |
Importance : |
316p. |
Format : |
23cm |
ISBN/ISSN/EAN : |
978-0-07-136253-5 |
Langues : |
Anglais (eng) |
Catégories : |
Sciences appliquées / Techniques:Gestion de l'entreprise:Marketing:Consommation Sciences appliquées / Techniques:Gestion de l'entreprise:Marketing:Management/organisation
|
Index. décimale : |
MA Marketing |
Note de contenu : |
The essence of genuine customer relationships-and the content and characteristics of such relationships
The connection between the creation of value for costomers, the establishment of customer relationships, and the enhancement of shareholder value
Techniques to develop personalized relationships through the use of technology, including e-commerce and the Internet
Strategies to extend successful customer relationship techniques to suppliers, employees, channel members, and shareholders |
Secrets of customer relationship management : it's all about how you make them feel [texte imprimé] / James G. Barnes, Auteur . - [S.l.] : McGraw-Hill, 2001 . - 316p. ; 23cm. ISBN : 978-0-07-136253-5 Langues : Anglais ( eng) | ![Secrets of customer relationship management vignette](http://cdocs.helha.be/pmblalouviere/opac_css/images/vide.png) |
Exemplaires (1)
|
002704 | MA SCR | Livre | ISFEC | Marketing | Disponible |
![détail](./getgif.php?nomgif=plus)
(1997)
Titre : |
Small business management : an entrepreneurial emphasis |
Type de document : |
texte imprimé |
Auteurs : |
Justin G. Longenecker, Auteur ; Carlos W. Moore, Auteur ; J. William Petty, Auteur |
Editeur : |
Mason (Ohio) : Thomson/South-Western |
Année de publication : |
1997 |
Importance : |
730p. |
Présentation : |
ill. en coul.;couv.ill. en coul. |
Format : |
26cm |
ISBN/ISSN/EAN : |
978-0-538-85077-3 |
Langues : |
Anglais (eng) |
Catégories : |
Sciences appliquées / Techniques:Gestion de l'entreprise:Marketing:Management/organisation
|
Mots-clés : |
Vente |
Index. décimale : |
MA Marketing |
Note de contenu : |
Small Business Management, with its loyal following and great package, is far and away the market leading text in small business and has been for many years. It is a proven text, comprehensive in its approach, with the best fully integrated content, graphics, and resources devoted to business plan development. SBM has always been a step ahead of the competition (first to cover family businesses and first to integrate computer technology for small business) and continues to provide innovative coverage in each new edition. Increasingly adopted in hybrid courses that combine small business management and entrepreneurship and in standalone entrepreneurship courses, SBM shows aspiring business owners not only how to start a business but how to grow one. |
Small business management : an entrepreneurial emphasis [texte imprimé] / Justin G. Longenecker, Auteur ; Carlos W. Moore, Auteur ; J. William Petty, Auteur . - Mason (Ohio) : Thomson/South-Western, 1997 . - 730p. : ill. en coul.;couv.ill. en coul. ; 26cm. ISBN : 978-0-538-85077-3 Langues : Anglais ( eng)
Catégories : |
Sciences appliquées / Techniques:Gestion de l'entreprise:Marketing:Management/organisation
|
Mots-clés : |
Vente |
Index. décimale : |
MA Marketing |
Note de contenu : |
Small Business Management, with its loyal following and great package, is far and away the market leading text in small business and has been for many years. It is a proven text, comprehensive in its approach, with the best fully integrated content, graphics, and resources devoted to business plan development. SBM has always been a step ahead of the competition (first to cover family businesses and first to integrate computer technology for small business) and continues to provide innovative coverage in each new edition. Increasingly adopted in hybrid courses that combine small business management and entrepreneurship and in standalone entrepreneurship courses, SBM shows aspiring business owners not only how to start a business but how to grow one. |
| ![Small business management vignette](http://cdocs.helha.be/pmblalouviere/opac_css/images/vide.png) |
Exemplaires (1)
|
002689 | MA LON | Livre | ISFEC | Marketing | Disponible |
![détail](./getgif.php?nomgif=plus)
(1997)
Titre : |
Strategic management and information systems : an integrated approach |
Type de document : |
texte imprimé |
Auteurs : |
Wendy Robson, Auteur |
Mention d'édition : |
2nd ed. |
Editeur : |
London : Pitman |
Année de publication : |
1997 |
Importance : |
xvi-575 p. |
Format : |
25 cm |
ISBN/ISSN/EAN : |
978-0-273-61591-0 |
Prix : |
£23.99 : Formerly CIP |
Langues : |
Anglais (eng) |
Catégories : |
Sciences appliquées / Techniques:Gestion de l'entreprise:Marketing:Management/organisation
|
Mots-clés : |
Vente |
Index. décimale : |
MA Marketing |
Note de contenu : |
This classic and comprehensive title is a strategic view of information systems, suitable for MBA students and Business students taking a BIS or a higher level strategy option. |
Strategic management and information systems : an integrated approach [texte imprimé] / Wendy Robson, Auteur . - 2nd ed. . - London : Pitman, 1997 . - xvi-575 p. ; 25 cm. ISBN : 978-0-273-61591-0 : £23.99 : Formerly CIP Langues : Anglais ( eng) | ![Strategic management and information systems vignette](http://cdocs.helha.be/pmblalouviere/opac_css/images/vide.png) |
Exemplaires (1)
|
002691 | MA ROB | Livre | ISFEC | Marketing | Disponible |
![détail](./getgif.php?nomgif=plus)
(1993)
Exemplaires (1)
|
002694 | 658.8 HIG | Livre | ISFEC | Marketing | Exclu du prêt |
![détail](./getgif.php?nomgif=plus)
(2001)
Exemplaires (1)
|
003999 | STU | CD-ROM | ISFEC | Multimédia | Disponible |
![détail](./getgif.php?nomgif=plus)
(1993)
Permalink
![détail](./getgif.php?nomgif=plus)
(1987)
Permalink