| Titre : |
International Business |
| Type de document : |
texte imprimé |
| Auteurs : |
Ricky W. Griffin, Auteur ; Michèle W.Pustay, Auteur |
| Editeur : |
Harlow : Prentice Hall |
| Année de publication : |
2003 |
| Importance : |
652 p. |
| Présentation : |
ill. |
| Format : |
27 cm |
| ISBN/ISSN/EAN : |
978-0-13-111590-3 |
| Langues : |
Anglais (eng) |
| Mots-clés : |
stratégie International |
| Index. décimale : |
MA Marketing |
| Résumé : |
International Business, Forecast 2003, Third Edition provides a comprehensive exploration of the managerial side of doing business in the global economy?e.g., the functional areas of business, how managers work in a global marketplace, how business activities are increasingly driven by technology, etc. And, the Forecast 2003 module brings readers up to date with the critical changes occurring now in the global economy by showing them how the decisions and the choices facing businesspersons and consumers around the world are influenced by events and issues such as political upheavals, spread of new technologies, fluctuations in exchange rates, etc. An abundance of real-world examples are interwoven throughout in special features, such as ?Wiring the World,? ?Venturing Abroad,? ?Bringing the World into Focus,? and ?Point-Counterpoint.? Global Marketplaces and Business Centers. Legal, Technological, and Political Forces. The Role of Culture. International Trade and Investment Theory. International Monetary System and the Balance of Payments. Foreign Exchange and International Financial Markets. Formulation of National Trade Policies. International Cooperation among Nations. International Strategic Management. Strategies for Analyzing and Entering Foreign Markets. International Strategic Alliances. Organizational Design for International Business. Managing Behavior and Interpersonal Relations. Controlling the International Business. International Marketing. International Operations Management. International Financial Management. International Accounting and Taxation. International Human Resource Management and Labor Relations. |
International Business [texte imprimé] / Ricky W. Griffin, Auteur ; Michèle W.Pustay, Auteur . - Harlow : Prentice Hall, 2003 . - 652 p. : ill. ; 27 cm. ISBN : 978-0-13-111590-3 Langues : Anglais ( eng)
| Mots-clés : |
stratégie International |
| Index. décimale : |
MA Marketing |
| Résumé : |
International Business, Forecast 2003, Third Edition provides a comprehensive exploration of the managerial side of doing business in the global economy?e.g., the functional areas of business, how managers work in a global marketplace, how business activities are increasingly driven by technology, etc. And, the Forecast 2003 module brings readers up to date with the critical changes occurring now in the global economy by showing them how the decisions and the choices facing businesspersons and consumers around the world are influenced by events and issues such as political upheavals, spread of new technologies, fluctuations in exchange rates, etc. An abundance of real-world examples are interwoven throughout in special features, such as ?Wiring the World,? ?Venturing Abroad,? ?Bringing the World into Focus,? and ?Point-Counterpoint.? Global Marketplaces and Business Centers. Legal, Technological, and Political Forces. The Role of Culture. International Trade and Investment Theory. International Monetary System and the Balance of Payments. Foreign Exchange and International Financial Markets. Formulation of National Trade Policies. International Cooperation among Nations. International Strategic Management. Strategies for Analyzing and Entering Foreign Markets. International Strategic Alliances. Organizational Design for International Business. Managing Behavior and Interpersonal Relations. Controlling the International Business. International Marketing. International Operations Management. International Financial Management. International Accounting and Taxation. International Human Resource Management and Labor Relations. |
|  |
Affiner la recherche
