Centre de documentation de La Louvière
Détail de l'éditeur
Thomson/South-Western
localisé à :
Mason (Ohio)
|
Documents disponibles chez cet éditeur
Affiner la recherche
(cop. 2004)
| Titre : |
Business marketing management : a strategic view of industrial and organizational markets |
| Type de document : |
texte imprimé |
| Auteurs : |
Michael D. Hutt, Auteur ; Thomas W. Speh, Auteur |
| Mention d'édition : |
8th ed. |
| Editeur : |
Mason (Ohio) : Thomson/South-Western |
| Année de publication : |
cop. 2004 |
| Importance : |
XXX-714 p. |
| Présentation : |
ill. |
| Format : |
27 cm |
| ISBN/ISSN/EAN : |
978-0-324-19043-4 |
| Note générale : |
Providing a complete treatment of business-to-business marketing, this text captures and integrates developments in market analysis, relationship management, supply chain management, marketing strategy development and electronic commerce. |
| Langues : |
Américain (ame) |
| Catégories : |
Sciences appliquées / Techniques:Gestion de l'entreprise:Marketing:Management/organisation
|
| Mots-clés : |
Vente |
| Index. décimale : |
MA Marketing |
Business marketing management : a strategic view of industrial and organizational markets [texte imprimé] / Michael D. Hutt, Auteur ; Thomas W. Speh, Auteur . - 8th ed. . - Mason (Ohio) : Thomson/South-Western, cop. 2004 . - XXX-714 p. : ill. ; 27 cm. ISBN : 978-0-324-19043-4 Providing a complete treatment of business-to-business marketing, this text captures and integrates developments in market analysis, relationship management, supply chain management, marketing strategy development and electronic commerce. Langues : Américain ( ame) |  |
Exemplaires (1)
|
| 002686 | MA HUT | Livre | ISFEC | Marketing | Disponible |
(1997)
| Titre : |
Small business management : an entrepreneurial emphasis |
| Type de document : |
texte imprimé |
| Auteurs : |
Justin G. Longenecker, Auteur ; Carlos W. Moore, Auteur ; J. William Petty, Auteur |
| Editeur : |
Mason (Ohio) : Thomson/South-Western |
| Année de publication : |
1997 |
| Importance : |
730p. |
| Présentation : |
ill. en coul.;couv.ill. en coul. |
| Format : |
26cm |
| ISBN/ISSN/EAN : |
978-0-538-85077-3 |
| Langues : |
Anglais (eng) |
| Catégories : |
Sciences appliquées / Techniques:Gestion de l'entreprise:Marketing:Management/organisation
|
| Mots-clés : |
Vente |
| Index. décimale : |
MA Marketing |
| Note de contenu : |
Small Business Management, with its loyal following and great package, is far and away the market leading text in small business and has been for many years. It is a proven text, comprehensive in its approach, with the best fully integrated content, graphics, and resources devoted to business plan development. SBM has always been a step ahead of the competition (first to cover family businesses and first to integrate computer technology for small business) and continues to provide innovative coverage in each new edition. Increasingly adopted in hybrid courses that combine small business management and entrepreneurship and in standalone entrepreneurship courses, SBM shows aspiring business owners not only how to start a business but how to grow one. |
Small business management : an entrepreneurial emphasis [texte imprimé] / Justin G. Longenecker, Auteur ; Carlos W. Moore, Auteur ; J. William Petty, Auteur . - Mason (Ohio) : Thomson/South-Western, 1997 . - 730p. : ill. en coul.;couv.ill. en coul. ; 26cm. ISBN : 978-0-538-85077-3 Langues : Anglais ( eng)
| Catégories : |
Sciences appliquées / Techniques:Gestion de l'entreprise:Marketing:Management/organisation
|
| Mots-clés : |
Vente |
| Index. décimale : |
MA Marketing |
| Note de contenu : |
Small Business Management, with its loyal following and great package, is far and away the market leading text in small business and has been for many years. It is a proven text, comprehensive in its approach, with the best fully integrated content, graphics, and resources devoted to business plan development. SBM has always been a step ahead of the competition (first to cover family businesses and first to integrate computer technology for small business) and continues to provide innovative coverage in each new edition. Increasingly adopted in hybrid courses that combine small business management and entrepreneurship and in standalone entrepreneurship courses, SBM shows aspiring business owners not only how to start a business but how to grow one. |
| |
Exemplaires (1)
|
| 002689 | MA LON | Livre | ISFEC | Marketing | Disponible |
