Secrets of customer relationship management / James G. Barnes (2001)

Public ISBD Titre : Secrets of customer relationship management : it's all about how you make them feel Type de document : texte imprimé Auteurs : James G. Barnes, Auteur Editeur : McGraw-Hill Année de publication : 2001 Importance : 316p. Format : 23cm ISBN/ISSN/EAN : 978-0-07-136253-5 Langues : Anglais (eng) Catégories : Sciences appliquées / Techniques:Gestion de l'entreprise:Marketing:Consommation Sciences appliquées / Techniques:Gestion de l'entreprise:Marketing:Management/organisation Index. décimale : MA Marketing Note de contenu : The essence of genuine customer relationships-and the content and characteristics of such relationships The connection between the creation of value for costomers, the establishment of customer relationships, and the enhancement of shareholder value Techniques to develop personalized relationships through the use of technology, including e-commerce and the Internet Strategies to extend successful customer relationship techniques to suppliers, employees, channel members, and shareholders Secrets of customer relationship management : it's all about how you make them feel [texte imprimé] / James G. Barnes, Auteur . - [S.l.] : McGraw-Hill, 2001 . - 316p. ; 23cm. ISBN : 978-0-07-136253-5 Langues : Anglais (eng) Catégories : Sciences appliquées / Techniques:Gestion de l'entreprise:Marketing:Consommation Sciences appliquées / Techniques:Gestion de l'entreprise:Marketing:Management/organisation Index. décimale : MA Marketing Note de contenu : The essence of genuine customer relationships-and the content and characteristics of such relationships The connection between the creation of value for costomers, the establishment of customer relationships, and the enhancement of shareholder value Techniques to develop personalized relationships through the use of technology, including e-commerce and the Internet Strategies to extend successful customer relationship techniques to suppliers, employees, channel members, and shareholders

Exemplaires (1)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
002704	MA SCR	Livre	ISFEC	Marketing	Disponible

---

1 (1 - 1 / 1)