Advertising on the internet / Steven Armstrong (2001)

Public ISBD Titre : Advertising on the internet Type de document : texte imprimé Auteurs : Steven Armstrong, Auteur Editeur : London : Kogan Page Année de publication : 2001 Importance : 114p. Présentation : il. en noir; couv. ill. en coul. Format : 23cm ISBN/ISSN/EAN : 978-0-7494-3123-5 Langues : Anglais (eng) Catégories : Sciences appliquées / Techniques:Gestion de l'entreprise:Marketing:E-marketing Sciences appliquées / Techniques:Gestion de l'entreprise:Marketing:Publicité Index. décimale : MA Marketing Résumé : The Internet reaches millions of people every minute. It provides ready access to a wealthy consumer market with considerable purchasing power. However, many companies remain sceptical about its viability as a sales and marketing tool, or they are aware of the possibilities but unable to fully exploit them. This new edition of Advertising on the Internet aims to dispel some of the myths that have sprung up around Internet advertising, and in doing so shows you how to make the most of this vital avenue of promotion. It examines and demystifies the fascinating and potentially lucrative venture of using the World Wide Web to deliver advertising messages by explaining: how to adapt your advertising message to the Web; how to lead customers to your site; what banner advertisements are; what click-through rates are; the different types of advertisements possible. Advertising on the Internet tackles the fundamental issues of the subject in an accessible style. It will guide you to put in place a strong and durable advertising strategy for the Internet that will lead to commercial success. Advertising on the internet [texte imprimé] / Steven Armstrong, Auteur . - London : Kogan Page, 2001 . - 114p. : il. en noir; couv. ill. en coul. ; 23cm. ISBN : 978-0-7494-3123-5 Langues : Anglais (eng) Catégories : Sciences appliquées / Techniques:Gestion de l'entreprise:Marketing:E-marketing Sciences appliquées / Techniques:Gestion de l'entreprise:Marketing:Publicité Index. décimale : MA Marketing Résumé : The Internet reaches millions of people every minute. It provides ready access to a wealthy consumer market with considerable purchasing power. However, many companies remain sceptical about its viability as a sales and marketing tool, or they are aware of the possibilities but unable to fully exploit them. This new edition of Advertising on the Internet aims to dispel some of the myths that have sprung up around Internet advertising, and in doing so shows you how to make the most of this vital avenue of promotion. It examines and demystifies the fascinating and potentially lucrative venture of using the World Wide Web to deliver advertising messages by explaining: how to adapt your advertising message to the Web; how to lead customers to your site; what banner advertisements are; what click-through rates are; the different types of advertisements possible. Advertising on the Internet tackles the fundamental issues of the subject in an accessible style. It will guide you to put in place a strong and durable advertising strategy for the Internet that will lead to commercial success.

Exemplaires (1)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
002654	MA ARM	Livre	ISFEC	Marketing	Disponible

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