Introduction to marketing / Geoffrey Lancaster (1999)

Public ISBD Titre : Introduction to marketing : a step-by-step guide to all the tools of marketing / Type de document : texte imprimé Auteurs : Geoffrey Lancaster ; Paul D. Reynolds Editeur : London : Kogan Page Année de publication : 1999 Collection : Marketing in action series Importance : ix, 290 p. Présentation : ill. Format : 24 cm ISBN/ISSN/EAN : 978-0-7494-2095-6 Langues : Anglais (eng) Catégories : Sciences appliquées / Techniques:Gestion de l'entreprise:Marketing Sciences appliquées / Techniques:Gestion de l'entreprise:Marketing:Fondements marketing Index. décimale : MA Marketing Résumé : A basic, practical and thorough introduction to the whole area of marketing which gives step-by-step advice on marketing tools, considering both above and below the line of communication. The book covers the four Ps of Product, price, place and promotion, as well as important areas that affect marketing, such as distribution and logistics.Practical features include case studies models and examples checklists. An authoritative, easily accessible treatment of the subject, this book will be useful to marketing practitioners and students alike. Introduction to marketing : a step-by-step guide to all the tools of marketing / [texte imprimé] / Geoffrey Lancaster ; Paul D. Reynolds . - London : Kogan Page, 1999 . - ix, 290 p. : ill. ; 24 cm. - (Marketing in action series) . ISBN : 978-0-7494-2095-6 Langues : Anglais (eng) Catégories : Sciences appliquées / Techniques:Gestion de l'entreprise:Marketing Sciences appliquées / Techniques:Gestion de l'entreprise:Marketing:Fondements marketing Index. décimale : MA Marketing Résumé : A basic, practical and thorough introduction to the whole area of marketing which gives step-by-step advice on marketing tools, considering both above and below the line of communication. The book covers the four Ps of Product, price, place and promotion, as well as important areas that affect marketing, such as distribution and logistics.Practical features include case studies models and examples checklists. An authoritative, easily accessible treatment of the subject, this book will be useful to marketing practitioners and students alike.

Exemplaires (1)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
002366	MA LAN	Livre	ISFEC	Marketing	Disponible

---

1 (1 - 1 / 1)