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(c1999)
| Titre : |
New marketing strategies : evolving flexible processes to fit market circumstances |
| Type de document : |
texte imprimé |
| Auteurs : |
Ian Chaston |
| Editeur : |
London : Thousand Oaks, Calif. |
| Année de publication : |
c1999 |
| Importance : |
vii, 199 p. |
| Présentation : |
ill. |
| Format : |
24 cm |
| ISBN/ISSN/EAN : |
978-0-7619-6202-1 |
| Langues : |
Anglais (eng) |
| Catégories : |
Sciences appliquées / Techniques:Gestion de l'entreprise:Marketing:Stratégies
|
| Index. décimale : |
MA Marketing |
| Résumé : |
New Marketing Strategies offers students a clear overview of the different theories and approaches whilst at the same time providing them with a flexible approach to developing marketing strategy. Different concepts such as transactional relationships and entrepreneurial marketing are shown to be useful in different settings. The author explores these fully, whilst showing how they may be effectively combined to create useful, mixed strategic models. This is an essential text for advanced students of strategic marketing. |
New marketing strategies : evolving flexible processes to fit market circumstances [texte imprimé] / Ian Chaston . - London : Thousand Oaks, Calif., c1999 . - vii, 199 p. : ill. ; 24 cm. ISBN : 978-0-7619-6202-1 Langues : Anglais ( eng)
| Catégories : |
Sciences appliquées / Techniques:Gestion de l'entreprise:Marketing:Stratégies
|
| Index. décimale : |
MA Marketing |
| Résumé : |
New Marketing Strategies offers students a clear overview of the different theories and approaches whilst at the same time providing them with a flexible approach to developing marketing strategy. Different concepts such as transactional relationships and entrepreneurial marketing are shown to be useful in different settings. The author explores these fully, whilst showing how they may be effectively combined to create useful, mixed strategic models. This is an essential text for advanced students of strategic marketing. |
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Exemplaires (1)
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| 002237 | MA CHA | Livre | ISFEC | Marketing | Disponible |
