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(2000)
| Titre : |
Marketing research : an applied approach |
| Type de document : |
texte imprimé |
| Auteurs : |
Naresh K. Malhotra, Auteur ; David F. Birks, Auteur |
| Mention d'édition : |
European ed. |
| Editeur : |
Harlow [England] : Financial Times Prentice Hall |
| Année de publication : |
2000 |
| Collection : |
Prentice Hall international editions |
| Importance : |
XVI-736 p. |
| Présentation : |
ill., cartes, |
| Format : |
27 cm |
| Accompagnement : |
1 CD-ROM voir exemplaire 003998 |
| ISBN/ISSN/EAN : |
978-0-13-922964-0 |
| Langues : |
Anglais (eng) |
| Catégories : |
Sciences appliquées / Techniques:Gestion de l'entreprise:Marketing
|
| Index. décimale : |
MA Marketing |
| Résumé : |
Marketing Research: An Applied Approach is comprehensive, practical, applied, managerial, and presents a balanced coverage of both qualitative and quantitative material. This book is written from the perspective of users of marketing research. It reflects the current trends in international marketing, ethics and the integration of the Internet and computers, as well as a focus on the practice of marketing research by featuring Sports Marketing Surveys and other marketing research organizations. |
Marketing research : an applied approach [texte imprimé] / Naresh K. Malhotra, Auteur ; David F. Birks, Auteur . - European ed. . - Harlow (England) : Financial Times Prentice Hall, 2000 . - XVI-736 p. : ill., cartes, ; 27 cm + 1 CD-ROM voir exemplaire 003998. - ( Prentice Hall international editions) . ISBN : 978-0-13-922964-0 Langues : Anglais ( eng)
| Catégories : |
Sciences appliquées / Techniques:Gestion de l'entreprise:Marketing
|
| Index. décimale : |
MA Marketing |
| Résumé : |
Marketing Research: An Applied Approach is comprehensive, practical, applied, managerial, and presents a balanced coverage of both qualitative and quantitative material. This book is written from the perspective of users of marketing research. It reflects the current trends in international marketing, ethics and the integration of the Internet and computers, as well as a focus on the practice of marketing research by featuring Sports Marketing Surveys and other marketing research organizations. |
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Exemplaires (1)
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| 002495 | MA BIR | Livre | ISFEC | Marketing | Disponible |
