International management / Richard Mead (1994)

Public ISBD Titre : International management : cross cultural dimensions Type de document : texte imprimé Auteurs : Richard Mead, Auteur Editeur : Oxford : Blackwell Année de publication : 1994 Importance : 525p. Format : 24cm ISBN/ISSN/EAN : 978-0-631-18369-3 Langues : Anglais (eng) Catégories : Sciences appliquées / Techniques:Gestion de l'entreprise:Marketing:Management/organisation Sciences appliquées / Techniques:Gestion de l'entreprise:Marketing:Marketing international Index. décimale : MA Marketing Résumé : "International Management is the most comprehensive introduction to cross-cultural management currently available. It demonstrates how cultural factors influence behavior in the boardroom and the workplace, and examines the skills needed to manage across national borders." "For the third edition, the text has been extensively revised and updated to include new material on globalization and localization, strategic management, and the knowledge company. In addition, it has been restructured to look initially at how culture affects the structures and systems of a company, and then at how these internal arrangements influence international and strategic management. An appendix on dissertation and project writing has been added to make the text even more student-friendly."--BOOK JACKET. International management : cross cultural dimensions [texte imprimé] / Richard Mead, Auteur . - Oxford : Blackwell, 1994 . - 525p. ; 24cm. ISBN : 978-0-631-18369-3 Langues : Anglais (eng) Catégories : Sciences appliquées / Techniques:Gestion de l'entreprise:Marketing:Management/organisation Sciences appliquées / Techniques:Gestion de l'entreprise:Marketing:Marketing international Index. décimale : MA Marketing Résumé : "International Management is the most comprehensive introduction to cross-cultural management currently available. It demonstrates how cultural factors influence behavior in the boardroom and the workplace, and examines the skills needed to manage across national borders." "For the third edition, the text has been extensively revised and updated to include new material on globalization and localization, strategic management, and the knowledge company. In addition, it has been restructured to look initially at how culture affects the structures and systems of a company, and then at how these internal arrangements influence international and strategic management. An appendix on dissertation and project writing has been added to make the text even more student-friendly."--BOOK JACKET.

Exemplaires (1)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
002511	MA MEA	Livre	ISFEC	Marketing	Disponible

Marketing / David Mercer (1998)

Public ISBD Titre : Marketing : the encyclopedic dictionary Type de document : texte imprimé Auteurs : David Mercer (1940-....) Editeur : Oxford : Blackwell Année de publication : 1998 Importance : 422 p Format : 25 cm ISBN/ISSN/EAN : 978-0-631-21126-6 Langues : Anglais (eng) Catégories : Sciences appliquées / Techniques:Gestion de l'entreprise:Marketing Sciences appliquées / Techniques:Gestion de l'entreprise:Marketing:Fondements marketing Index. décimale : MA Marketing Résumé : Dedicated exclusively to marketing topics and designed to be used by practising managers from all fields and by students, Marketing: The Encyclopedic Dictionary is a major contribution to the reference literature on marketing. Building on lessons learned from the author's leading textbook, Marketing, the Dictionary contains over 3000 entries in total, including: * extensive cross-references * 700 longer articles exploring topics in considerable depth * 800 shorter entries * brief entries on thousands of marketing terms allowing managers and students easy access to authoritative but practical explanations of specific subjects. Marketing: The Encyclopedic Dictionary offers an incomparable reference source in the subject of marketing . The emphasis is on practical understanding of the topics, so that they may be easily understood by managers in general, but the theory is also examined in sufficient depth to justify its position as the most authoritative marketing reference book available. Marketing : the encyclopedic dictionary [texte imprimé] / David Mercer (1940-....) . - Oxford : Blackwell, 1998 . - 422 p ; 25 cm. ISBN : 978-0-631-21126-6 Langues : Anglais (eng) Catégories : Sciences appliquées / Techniques:Gestion de l'entreprise:Marketing Sciences appliquées / Techniques:Gestion de l'entreprise:Marketing:Fondements marketing Index. décimale : MA Marketing Résumé : Dedicated exclusively to marketing topics and designed to be used by practising managers from all fields and by students, Marketing: The Encyclopedic Dictionary is a major contribution to the reference literature on marketing. Building on lessons learned from the author's leading textbook, Marketing, the Dictionary contains over 3000 entries in total, including: * extensive cross-references * 700 longer articles exploring topics in considerable depth * 800 shorter entries * brief entries on thousands of marketing terms allowing managers and students easy access to authoritative but practical explanations of specific subjects. Marketing: The Encyclopedic Dictionary offers an incomparable reference source in the subject of marketing . The emphasis is on practical understanding of the topics, so that they may be easily understood by managers in general, but the theory is also examined in sufficient depth to justify its position as the most authoritative marketing reference book available.

Exemplaires (1)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
002360	MA MER	Livre	ISFEC	Marketing	Disponible

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