Titre :	The CIM marketing dictionary
Type de document :	texte imprimé
Auteurs :	Norman A Hart ; John Stapleton (fl. 1971) ; Chartered Institute of Marketing ; CAM Foundation
Mention d'édition :	5th ed
Editeur :	London : Butterworth-Heinemann
Année de publication :	1996
Collection :	Marketing series (London, England)
Importance :	206 p.
Format :	19 cm
ISBN/ISSN/EAN :	978-0-7506-2346-9
Note générale :	"Published on behalf of the Institute of Marketing and the CAM Foundation."
Langues :	Anglais (eng)
Catégories :	Sciences appliquées / Techniques:Gestion de l'entreprise:Marketing
Index. décimale :	MA Marketing
Note de contenu :	The CIM Marketing Dictionary the 5th edition of the best-selling Dictionary of Marketing now contains over 3,000 terms. This greatly expanded dictionary spans the complete range of present-day marketing and associated terminology. Marketers will also find over 400 new entries covering the latest jargon they need to know in IT. In compiling this selection, the editor has drawn on his own extensive experience and sought the views of all the leading trade and professional associations. The CIM Marketing Dictionary will prove invaluable to all marketing professionals including marketing managers and directors, sales, marketing communications managers, specialists involved in purchasing, export and many other fields. Students of this subject will also find this book an essential reference point.

The CIM marketing dictionary [texte imprimé] / Norman A Hart ; John Stapleton (fl. 1971) ; Chartered Institute of Marketing ; CAM Foundation  . -  5th ed . - London : Butterworth-Heinemann, 1996 . - 206 p. ; 19 cm. - (Marketing series (London, England)) .
ISBN : 978-0-7506-2346-9
"Published on behalf of the Institute of Marketing and the CAM Foundation."
Langues : Anglais (eng)

Catégories :	Sciences appliquées / Techniques:Gestion de l'entreprise:Marketing
Index. décimale :	MA Marketing
Note de contenu :	The CIM Marketing Dictionary the 5th edition of the best-selling Dictionary of Marketing now contains over 3,000 terms. This greatly expanded dictionary spans the complete range of present-day marketing and associated terminology. Marketers will also find over 400 new entries covering the latest jargon they need to know in IT. In compiling this selection, the editor has drawn on his own extensive experience and sought the views of all the leading trade and professional associations. The CIM Marketing Dictionary will prove invaluable to all marketing professionals including marketing managers and directors, sales, marketing communications managers, specialists involved in purchasing, export and many other fields. Students of this subject will also find this book an essential reference point.