Centre de documentation de La Louvière
(1994)
| Titre : |
International management : cross cultural dimensions |
| Type de document : |
texte imprimé |
| Auteurs : |
Richard Mead, Auteur |
| Editeur : |
Oxford : Blackwell |
| Année de publication : |
1994 |
| Importance : |
525p. |
| Format : |
24cm |
| ISBN/ISSN/EAN : |
978-0-631-18369-3 |
| Langues : |
Anglais (eng) |
| Catégories : |
Sciences appliquées / Techniques:Gestion de l'entreprise:Marketing:Management/organisation
Sciences appliquées / Techniques:Gestion de l'entreprise:Marketing:Marketing international
|
| Index. décimale : |
MA Marketing |
| Résumé : |
"International Management is the most comprehensive introduction to cross-cultural management currently available. It demonstrates how cultural factors influence behavior in the boardroom and the workplace, and examines the skills needed to manage across national borders." "For the third edition, the text has been extensively revised and updated to include new material on globalization and localization, strategic management, and the knowledge company. In addition, it has been restructured to look initially at how culture affects the structures and systems of a company, and then at how these internal arrangements influence international and strategic management. An appendix on dissertation and project writing has been added to make the text even more student-friendly."--BOOK JACKET. |
International management : cross cultural dimensions [texte imprimé] / Richard Mead, Auteur . - Oxford : Blackwell, 1994 . - 525p. ; 24cm. ISBN : 978-0-631-18369-3 Langues : Anglais ( eng)
| Catégories : |
Sciences appliquées / Techniques:Gestion de l'entreprise:Marketing:Management/organisation
Sciences appliquées / Techniques:Gestion de l'entreprise:Marketing:Marketing international
|
| Index. décimale : |
MA Marketing |
| Résumé : |
"International Management is the most comprehensive introduction to cross-cultural management currently available. It demonstrates how cultural factors influence behavior in the boardroom and the workplace, and examines the skills needed to manage across national borders." "For the third edition, the text has been extensively revised and updated to include new material on globalization and localization, strategic management, and the knowledge company. In addition, it has been restructured to look initially at how culture affects the structures and systems of a company, and then at how these internal arrangements influence international and strategic management. An appendix on dissertation and project writing has been added to make the text even more student-friendly."--BOOK JACKET. |
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Exemplaires (1)
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| 002511 | MA MEA | Livre | ISFEC | Marketing | Disponible |
