Centre de documentation de La Louvière
(1999)
| Titre : |
The marketing book |
| Type de document : |
texte imprimé |
| Mention d'édition : |
4e |
| Editeur : |
Oxford : Butterworth-Heinemann |
| Année de publication : |
1999 |
| Autre Editeur : |
Baker Michael J. |
| Importance : |
718p. |
| Format : |
25cm |
| ISBN/ISSN/EAN : |
978-0-7506-4114-2 |
| Note générale : |
'[The] continuous evolution of The Marketing Book will ensure that it will continue to occupy an enviable position amongst those volumes seeking to act as a source book for those from outside the confines of marketing and for those readers setting out on a career in marketing.' - Journal of Marketing Management, July 1995 '..this text certainly deserves to be on the desk of anyone who aspires to be a marketing manager, and certainly on the book shelves of anyone who is practising a significant marketing role in their organisation.' - Books for MBAs, April 1996
The Marketing Book is a massive reference work comprehensively covering the key issues in marketing today.
Allianz Global Risk Report 2/2001 |
| Langues : |
Anglais (eng) |
| Catégories : |
Sciences appliquées / Techniques:Gestion de l'entreprise:Marketing
|
| Index. décimale : |
MA Marketing |
The marketing book [texte imprimé] . - 4e . - Oxford : Butterworth-Heinemann : [S.l.] : Baker Michael J., 1999 . - 718p. ; 25cm. ISBN : 978-0-7506-4114-2 '[The] continuous evolution of The Marketing Book will ensure that it will continue to occupy an enviable position amongst those volumes seeking to act as a source book for those from outside the confines of marketing and for those readers setting out on a career in marketing.' - Journal of Marketing Management, July 1995 '..this text certainly deserves to be on the desk of anyone who aspires to be a marketing manager, and certainly on the book shelves of anyone who is practising a significant marketing role in their organisation.' - Books for MBAs, April 1996
The Marketing Book is a massive reference work comprehensively covering the key issues in marketing today.
Allianz Global Risk Report 2/2001 Langues : Anglais ( eng) |  |
Exemplaires (1)
|
| 002662 | MA M | Livre | ISFEC | Marketing | Disponible |
